BUST 261S Business Communication & Professional Development
This course focuses on the study of written and oral communication—the application, preparation, presentation, and analysis of messages appropriate in the business or organizational setting. Organizational theory, behavior, and communication channels form the basis for special emphasis on using written communication to solve typical business problems. Special consideration is given to speaker confidence, working with teams in the communication process, virtual communication, active listening behaviors, ethical communication, leveraging technology to enhance business messages, body language, and the application of communication theories and frameworks to the audience. Specific topics covered in the course include crisis communications, generational communications, and intercultural communications. Module One provides information that reviews the functional areas of business (Accounting, Finance, Management and Marketing), Entrepreneurship and Economics. Module Two covers Business Communications and Professional Development from a business perspective. MGMT 260 was replaced by this course. Prerequisite: SENL 101S, SENL 102S (3-0-3)